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Safari Ltd.

In 1982, Bernard and Rosemarie Rubel founded the family business after discovering an endangered species card game while visiting the Munich Zoo in Germany. Fueled by their passion to educate through the joy of play, they transformed that rummy game into a collection of museum-quality figures enjoyed by children, adults, educators and collectors alike.

Inspired by their passion, our family continues to create authentic figures that speak to the innate curiosity in all of us.

Today, Safari Ltd® is the only American family-owned manufacturer and worldwide distributor of more than 1,000 educational, hand-painted toys.

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Elk Bull
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Wild Animal Poster
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